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Promoting Android apps may not be as straightforward as promoting iOS products: the  Google Play search algorithm  seems more sophisticated, there are more Android apps than iOS ones ( 1.6 million VS 1.5 million ). And as there are many more paying customers on iOS than Android, the competition seems even more severe. However, when you know where to submit your app and where to inspire conversations about it, the whole promotion process becomes more strategic and successful. Let’s take a look at these  websites and social media channels . Android-related subreddits Subreddits  discussing all things Android  are much livelier than the ones devoted to iOS applications. Here are a few examples: https://www.reddit.com/r/android  You need to be active on this subreddit or other Android related subreddits for your post to be accepted. Also make sure to submit your product to  this page . https://www.reddit.com/r/androidapps  Note that your...

1. Build a microsite.  This one or two-pager showcases your app to the web audience. Take cues from  Snapchat  and  Path . 2. Build a teaser website.  Do this a month or two before your launch to collect email addresses of people who would like to know when the app launches. 3. Start a blog.  Attach it to your microsite. Write interesting content that will draw people to your website.  Buffer app  does this really effectively. 4. Share your content.   Use your Twitter, Facebook, Google+ and LinkedIn profiles to promote the app several times in a week. 5. Create a product video.  Make it creative, funny, thought-provoking or personal. Tell the story, but in a way people can identify with. Here's a great one as example from the  Dollar Shave Club . 6. Get press, tons of it.  Entrepreneur  Neil Patel  says: "Press is the best way to kick start your startup, and the best way to get it is to manua...

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